BMW 5 Series

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Exterior design

If a vehicle does not look dynamic how are we supposed to believe that it drives dynamically? You have to be able to both see and feel its character. It is the same with talent: It is not enough just to have it, you have to be able to use it. Adrian van Hooydonk, Head of BMW Group Design

Interior design

In the interior dynamics and elegance are represented in one flowing movement from the instrument panel to the door. This can instantly be felt. All of the high-quality control elements are ergonomically positioned for a perfect fit as soon as you take a seat. Adrian van Hooydonk, Head of BMW Group Design

Driver orientation

It is the underpinning concepts that make the difference between a good automobile and an exceptional one. Active drivers know that these concepts deserve appreciation